I have a hard time finding the right lip liner shade for my medium complexion. Many colors either don't show up on my lips or are too intense and require blending to blur the harsh lines. Chai is not too intense, it works great as a subtle liner. No harsh lines. I've used it alone w lip balm as well to just give my lips some definition. Doesn't need sharpening, so it's great to keep in my purse or work bag.